Products selling well in America amid COVID-19 pandemic and "stay-at-home" spending

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Amid the COVID-19 pandemic, the US economy began to gradually reopen in each state, starting with Georgia on May 6th, and by May 15th, a total of 47 states had relaxed restrictions on going out and begun to resume limited economic activity. Due
to restrictions on going out in the US, consumers have increased their stay-at-home spending even amid the COVID-19 pandemic, and the profits of major American IT companies have been strong across the board.


Amazon has announced that its sales from January to March this year were approximately $75.5 billion (approximately 8.7 trillion yen), a 26% increase compared to the same period last year. This is largely due to the increased use of online shopping. Apple also saw
an increase in revenue. Although the production and sales of its flagship iPhone have stagnated, music distribution and app sales appear to have been strong.
In this article, we will introduce the best-selling product trends in the US based on the "Adobe Digital Economy Index (Analytics | April 2020)" and "eBay Japan's Cross-border E-Commerce Trends for the First Quarter of 2020."


How the COVID-19 pandemic has changed consumer behavior in the United States
The spread of COVID-19 has caused changes in consumer behavior around the world. Of course, the United States, a consumer powerhouse, is no exception.
While retailers are facing sales pressures guatemala whatsapp data online shopping sales are soaring.
According to the April 2020 edition of the Adobe Digital Economy Index, e-commerce in the United States increased by 49% from March to April. The Adobe
Digital Economy Index is a compilation of data from Adobe Analytics, an analysis solution by Adobe that monitors e-commerce transactions for 80 of the top 100 U.S. retailers.
Here, we will introduce the changes in online grocery, electronics, apparel, and BOPIS categories in the United States, where the COVID-19 pandemic has caused changes in online shopping behavior.

The items that have seen an increase in sales due to the effects of COVID-19 are the same in every country, hygiene products such as masks and disinfectants, but according to this report, a distinctive feature is that the increase in sales of online groceries has contributed greatly.
Online groceries are the online sale of food products.
Regarding online grocer Instacart, the company says that demand has increased significantly due to the spread of COVID-19, and it has turned a profit for the first time.
The major online grocers in the United States are Walmart, Instacart, and Amazon.
These companies are hiring many new employees to meet the increasing demand for groceries.
As can be seen from the graph below, grocery prices have risen to unprecedented levels since April 2020.
The increase in online groceries is expected to continue even after the lockdown is lifted and regulations are relaxed.
This is because once consumers have experienced the convenience of online groceries and the safety of not having to come into contact with large numbers of people unnecessarily, they are likely to continue using online groceries.

The rise of online grocery

The impact of COVID-19 has halted the decline in prices of electrical and audio-related products in the United States.
According to the Adobe Digital Economy Index, online electronics prices had been in deflation since 2014, but the COVID-19 pandemic has halted the downward trend, and computer prices have started to rise in April due to increased demand. In
particular, sales of audio mixers, microphones, microphone cables, and other audio-related equipment increased 459% in April due to teleworking.

US Electrical Wire Prices

Apparel purchases in April showed a 34% increase in online sales, but sales are down. Apparel prices fell by the largest amount in the past five years. Normally, April is down 2.9%, but this April was down 12%.
This is likely due to early retail sales being held to clear out inventory due to the drop in retail sales caused by the COVID-19 self-restraint measures. It is
also difficult to say that sales are declining for any apparel item.
Sales of pajamas, a comfortable item due to restrictions on going out and teleworking, have increased by 143%.
In addition, shorts and T-shirts, which are summer clothes, have increased by 67% and 47%, respectively.