What apps do you use most often on your smartphone?

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According to the results of a survey published in February 2020 by MMD Research Institute on "the most frequently used apps on smartphones," the top answer was "SNS" at 28.7%, followed by "video" at 26.3%, "communication" at 25.8%, "games" at 23.3%, and "weather" apps at 18.8%.
"SNS" is now the most used app of all.

Frequently used apps on smartphones

Furthermore, when people who answered that they use "SNS" and "communication" smartphone apps were asked which app they use most often, 89.5% chose "LINE," followed by "Twitter" at 55.7%. Instagram followed at 40.9%. Also
, compared to a similar survey in 2018, "LINE" was down 3.4 points, "Twitter" was down 0.5 points, and "Facebook" was down 6.0 points. The only app
that increased was "Instagram," up 2.1 points.

SNS app usage by age group

What are the benefits and strengths of SNS marketing?
Smartphone users of all generations use some form of france whatsapp data social networking service, and companies are placing importance on using these social networking apps, such as LINE, Instagram, Twitter, and Facebook, for marketing purposes, in other words, "SNS marketing."

"SNS marketing" refers to the use of social media such as "LINE", "Instagram", and "Twitter" to promote product awareness and sales, as well as to improve the brand and engage with customers. The advantage of implementing SNS marketing
is that it can acquire new customers and increase customer engagement through "information gathering", "product purchase", "repeat purchase", and "sharing" of products and services. The
greatest strength of SNS marketing is the large spread of information and increased awareness through the sharing function of SNS.
Not only awareness, but also branding that conveys the company's worldview and direct communication with users on SNS can be expected to increase loyalty.
The key to "SNS marketing" is to know the characteristics of SNS media such as "LINE", "Instagram", "Twitter", and "Facebook", and to disseminate information and communicate by using them according to the user demographic.