Best-selling Japanese products in cross-border e-commerce

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In 2019, the number of visitors from Thailand to Japan exceeded 1.31 million, ranking sixth in the ranking of visitors to Japan by country.
The popularity of Japan among Thai people shows that Thailand has a large inbound market. Although the
number of COVID-19 infections in Thailand is currently decreasing, people who have never shopped online before are discovering the convenience of online shopping due to the self-restraint on going out, and "stay-at-home consumption" is expanding in e-commerce.
And it is said that 80% of the 75 million items purchased on Lazada, the most used e-commerce site in Thailand, were from China.
Thai people are already easily purchasing products from China through Lazada using cross-border e-commerce.

Thai people have no qualms about using cross-border e-commerce, and Japanese products and purchases are made through Lazada, Shoppee, and the like.
According to a survey by JETORO, the most popular Japanese product is beverages and food (market size of approximately 165.5 billion baht (approximately $4.6 billion)).
Thai people seem to like Japanese food, especially sweet snacks (Japanese and Western). Next is beauty and health products such as cosmetics and supplements (approximately $4 billion). Popular
purchases include products that appeal to women's finland whatsapp data desire to "be beautiful," such as DHC products, skin-whitening baths, and exfoliating products. Next is home appliances and other electrical and electronic products (approximately $1.5 billion).

Best-selling Japanese products in Thailand

Import tariffs for cross-border e-commerce in Thailand are imposed on most items as ad valorem taxes (the higher the price, the higher the tax revenue, and the lower the price, the lower the tax revenue). As for import-restricted items, there are currently no e-commerce-specific import restrictions.

summary
Thailand's e-commerce market has expanded significantly to 75.1 billion baht in 2018, and is expected to double to 151.2 billion baht (approximately 505 billion yen) in 2023.
The internet infrastructure is well developed, and problems with payment and logistics have been improved, making now the perfect opportunity for cross-border e-commerce sales
. When entering Thailand, why not start by implementing corporate marketing measures using social media and listing your products on Lazada?