A little technical SEO, while it can sometimes tie your brain in knots when you're not a specialist, won't hurt your e-commerce site, quite the contrary! A tool like SEMrush's Site Audit will allow you to explore more than 120 possibilities of common technical "problems" on e-commerce sites , including a few elements that we should pay particular attention to:
The crawlability of your site , that is to say the capacity for search engine robots - and in particular Google Bots - to come and inspect your site in depth, and therefore by extension to reference you correctly.
The optimal length and originality (no duplicate content, or beware) of your texts, titles, meta tags and H1 tags (i.e. the main title of each page).
The loading speed of your pages, a crucial element for an e-commerce site if you want to avoid a bounce rate (or bounce rate, i.e. the percentage of people who leave your site immediately and bahamas phone number data without a click) that is too high.
The quality of your internal linking , and especially the hunt for broken links, another devastating element for the credibility of your site.
In addition to these main elements, Site Audit also allows you to detect other potential improvements to your e-commerce page, improvements that the experts we brought together here last year strongly advised us to implement , and in particular:
Think security by switching all HTTP pages on your site to HTTPS, to prevent Chrome from displaying this “Not Secure” message which will certainly not reassure your future customers.
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