What are the appropriate content formats?

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Relevance
Having content that truly addresses the problems your audience is facing is vital. If you want Google to recommend your content to its users, it must provide value to them. This means it must contain highly relevant information and provide a useful solution to the user’s problem or answer to their question. On a broader scale, consistently creating relevant, useful content that solves users’ problems shows Google that you understand your audience and are committed to providing them with valuable content—and that builds your credibility.

So, focus on how to provide real value to your audience in every piece of content you create. This means paying attention to user intent.

Search terms
What are your audiences searching for? You can find out what search terms, or keywords , they’re using using tools like SEMrush, or by asking your sales team or support staff what questions people are asking them.

When building a good keyword list, think deeply about the intent azerbaijan phone number data behind the searches and questions. Sometimes this will be obvious. But often the searches and questions are ambiguous, and the intent isn’t immediately clear. You need to understand your audience and provide valuable content that serves the intent of their query.

Different types of content are appropriate for different stages of the funnel, and for different user contexts (geography, device, etc.). A good content strategy will mix the different formats I’ll describe.

Lists – They are loved by both people and Google. They are easy to digest, easy to understand, and easy to engage with.


Google list
“How to + infinitive” guides – These are great for providing a step-by-step approach to a specific query.