What are the most controversial topics?

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Promote and share User Generated Content (UGC): photos or videos created by your community in relation to your brand.

Once you know what type of content you're going to share in Stories, you'll need to put it into practice with one goal in mind: telling a visual story, in a 9/16 vertical format, and divided into several steps.

And as with any good story, you need an introduction to capture attention, a development to deliver your messages and an ending to encourage your audience to react. All with the aim of creating proximity and engagement with your subscribers.


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To improve the quality of your content, it is most of the armenia phone number data time possible to add stickers. There are many of them, here are the main ones:

the mention: to tag a user account or a brand account

hashtags: to expand your audience on a specific theme

geolocation: to identify where the story was made and discover other content in that location

questions, polls or quizzes: to encourage engagement with your audience and generate responses that you can reshare.

countdowns: ideal for an announcement or the launch of a new produc.