The advantages and disadvantages of using UGC for businesses

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1) Advantages
In addition, according to the survey below, 76.6% of companies that use UGC responded that their CPA (cost per acquisition) and CVR (customer conversion rate) have "improved." This is a major benefit.

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Another benefit of using UGC is that it not only improves performance such as CPA, but also increases trust in the company and its products and services. The benefits
of a product promoted by third-party general users can sometimes resonate more with people than if the company were to directly promote the benefits.
Another benefit is that UGC allows you to discover fans of your company's products, and you can use fan reviews on your company's own social media.
Furthermore, because UGC is content created by general users, there are no production costs, making it cheaper to use than using influencers.

Disadvantages
UGC also has its disadvantages.
Because UGC is content posted by ordinary users, the cambodia whatsapp data quality of the UGC varies and there are few posts that can be used.
Furthermore, it is difficult to know what kind of UGC is appropriate for marketing strategies, and it is especially difficult to find high-quality UGC.


As a certain level of UGC, it can be said that it is difficult for companies that are concerned with brand value to control it.

How to capture and collect UGC
One way to find and collect UGC is to simply search and collect it using hashtags, but a campaign that offers rewards to users who post on a specific theme on social media is an effective way to generate UGC. For example
, to generate UGC, a company can offer rewards or prizes to users who post on a specific theme on their social media account.

A famous example of a UGC-generating campaign is Pokka 's "#MyPokkaLemon Summer Post Campaign
." This campaign involved taking photos of dishes, drinks, and sweets made with Pokka Lemon 100 and posting them with the hashtags "@pokkasapporo" and "#MyPokkaLemon," and 40 people were chosen by lottery to receive an assortment of lemon products. The campaign
ran simultaneously on Instagram and Twitter until August 22, 2021.