Cross-border e-commerce: Japan's best-selling products

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The chart below shows the "Cross-border E-commerce Global Hit Rankings 2021" compiled by BEENOS for North America, Europe, East Asia, and Southeast Asia.
This gives a good idea of ​​what Japanese products are selling in what areas.

The "Top 5 most popular Japanese products in the world" are as follows:

1st place: "Toys, games" (100% increase compared to the same period last year)
2nd place: "Fashion" (63% increase)
3rd place: "Accessories, watches" (62% increase)
4th place: "Home appliances, AV, cameras" (56% increase)
5th place: "Automobiles, motorcycles" (53% increase)

Japanese "toys and games" related products are ranked first in America, Europe, East Asia, and Southeast Asia.
"Fashion (apparel)" related products are also ranked second in all categories.

Cross-border EC best-selling products

According to BEENOS, with the yen continuing to weaken belarus whatsapp data luxury items such as accessories and watches are selling well.
Looking at the purchases of foreign tourists visiting Japan with the weak yen, we see daily news of people buying luxury brand bags, luxury watches, and more, worth up to 1 million yen in a single day. This is the return of the buying spree for the first time since 2016.


"Digital Infrastructure Introduction Framework" - IT implementation subsidy that can be used to build cross-border e-commerce
The Organization for Small & Medium Enterprises and Regional Innovation (SME Support Japan) has created a new "Digitalization Infrastructure Introduction Category" within its "IT Introduction Subsidies" and has begun accepting applications.

The digital infrastructure introduction category provides preferential support to SMEs and small business operators that are working to improve productivity despite the effects of COVID-19, with subsidy rates higher than the existing "regular category (A and B categories)" of IT introduction subsidies, with the aim of strongly promoting the digitalization of business-to-business transactions, including compliance with the invoice system.


This "Digital Infrastructure Implementation Framework" will subsidize part of the costs of installing software such as accounting software, order entry software, payment software, and e-commerce software, as well as hardware such as computers, tablets, cash registers, and ticket machines.

[Subsidy amount]

For subsidy amounts between 50,000 and 500,000 yen, the subsidy rate is calculated within 3/4.
For subsidy amounts between 500,000 yen and 3.5 million yen, the subsidy rate is calculated within 2/3.
Applications are currently being accepted for the 14th deadline, which is October 31st.
It would be a good idea to take advantage of the IT implementation subsidy "Digitalization Infrastructure Implementation Fund" to cover the costs of introducing the base software or systems needed to build your own cross-border e-commerce site.

summary
The inbound market and cross-border e-commerce market are booming due to the weak yen, so now is a good time to enter the market. This is
because products that sell well in inbound markets also have a high purchase rate in cross-border e-commerce.
First, it is important to ensure that your products are Japanese-made products that are in demand in overseas markets, then narrow down the target countries for your products, and consider how to enter the market.