Three ways to address the SDGs through e-commerce

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According to survey data from Shopify, a global commerce platform, sustainability is a major concern for consumers, with 32% of 2,000 Japanese consumers saying they are already practicing sustainable shopping. In
addition, 45% of consumers said they are more likely to purchase products from sustainable brands during the holiday shopping season. In the post
-COVID era, it is true that consumers are now very interested in the SDGs.
In this article, we will explain how e-commerce companies can address the SDGs in ways other than selling products.


Only about 30% of e-commerce companies consider the SDGs to be an important issue
According to the "Mail Order Survey Report 2022" published by Eltex Co., Ltd., "Corporate social responsibility, including ESG/SDGs" accounts for 32.7%, indicating that one-third of businesses engaged in e-commerce recognize the SDGs as an important business issue.

The diagram below shows responses to the question, "Please select as many of the things you consider important from a business perspective regarding the mail order business (EC) of your company or establishment (multiple answers allowed)."

SDGs Initiatives



Packaging is the easiest thing to tackle in e-commerce
In addition, according to a survey on awareness and bahrain whatsapp data actual status of the SDGs published by the online store creation service "BASE" on September 25th, 83.1% of the 1,160 online store managers surveyed said they had an interest in the SDGs. Other responses included "no" (11.0%) and "I don't know about the SDGs" (5.9%).

In addition, when asked among the 968 people who answered that they were "interested in the SDGs" whether they were making efforts or taking on initiatives related to the SDGs outside of the products they sell, 71.7% answered "yes," indicating that e-commerce businesses are taking a proactive stance toward the SDGs.


Furthermore, the figure below shows "specific efforts toward the SDGs." 38.4% chose "packaging materials," 32.3% "considered when manufacturing products," and 4.6% "used sales revenue to support efforts."

It can be seen that in the e-commerce business, the most common packaging materials used for delivery, i.e. cardboard boxes and cushioning materials, are environmentally friendly.