Influencer marketing in the spotlight in 2023

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Influencer marketing in the spotlight in 2023
Continuing from last year, influencer marketing has become one of the essential marketing techniques for businesses looking to acquire new customers and increase sales.

Therefore, the influencer marketing trend to watch this year is social media posting using "short videos."

What is a short video?
Short videos are videos that are less than one minute long, and examples include TikTok, Instagram Reels, and YouTube Shorts.

Long videos take a long time to reach a conclusion and viewers may get bored halfway through, but the appeal of short videos is that they have a good pace and are able to condense what the uploader wants to say into a concise message.

The benefits of short videos
1. Get more views
If a video is interesting or fun to watch, you may australia whatsapp data find yourself watching it over and over again.

Also, if the video is fast-paced, I sometimes watch it again to check for parts I missed.

Some videos are too fast-paced or difficult to follow, but this may actually be the uploader's strategy to get people to watch the video repeatedly to increase views.

Of course, this method can also be used for marketing.

2. It saves you the trouble of creating content
Naturally, it takes less time to create a short video than a long one. Also, using the editing features built into social media platforms, you can easily add effects to them.

Another attractive feature of short videos is that you can easily create and post them without leaving the social media platform.


For example, in the case of YouTube, you need to upload a long video from your device once, but with YouTube Shorts, you can create and upload it directly on YouTube.
Instagram Reels and TikTok also allow you to create and post videos easily in the same way.