3 Challenges You Encounter When Searching for a Product Online

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In this latest survey, Capterra investigates the challenges that consumers encounter when they have to make a purchase on an online platform. To do so, 5,585 people who purchase online multiple times a month were interviewed globally, including 496 Italians. The complete methodology is visible at the end of the article.


Searching, finding and purchasing a product online can be a time-consuming process, especially when you have to take into account factors such as price, quality or brand. It is often possible to get france number data in results that are not relevant or have different characteristics than those requested. Performing actions of this type can lead to the so-called Decision Fatigue, or the deterioration of decisions made after a period of reflection that is too long. What are the main challenges that consumers encounter when buying online? How can companies avoid consumers from suffering this type of stress and help them make purchasing choices in a satisfactory way?

Among the main challenges we found when searching for a product online were inaccurate results, too many advertisements or sponsored results, and too many results.

First challenge: Inaccurate results
Inaccuracy of online results
When searching online, there is nothing more frustrating than getting results that don't match your intentions.

One of the first elements that is important to pay attention to is the terminology that is used to search for a product online. Every piece of information present online is associated with certain keywords, which, when typed, allow some web pages to appear among the first search results compared to others.