Regain your subscribers' attention with targeted campaigns

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Not only do disengaged subscribers cost you money (they consume space in your database) but they also affect your email deliverability. Their lack of activity shows ISPs that your content is unattractive and that you don’t keep your list in a clean condition. These signals are then used to filter your messages and put them in other subscribers’ spam boxes.

This is where win-back programs come in. Their purpose is not only to win back those who may still be interested in your brand, but also to keep “lost cases” at bay. Recipients who you have failed to re-engage on multiple occasions should ideally be moved to a different segment that you will not communicate with regularly or removed altogether.

While parting with your inactive subscribers may seem kazakhstan phone number list scary at first, it's a process that can have a huge impact on your deliverability and revenue.

The process of setting up a win-back campaign is simple.

Here’s what your segment might look like if you use the GetResponse Engagement Score feature , which is used to identify people who signed up for your newsletter more than 60 days ago and have an engagement score of 1, which indicates they are not “active.”


And here’s the workflow you could use, where you first wait 90 days, then check if the recipient is in the inactive segment, and then send an automatic reminder. If the recipient ignores the reminder message, they will be tagged as “inactive-customer.”