A metric that shows what percentage

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Total Cost – a basic indicator showing all costs incurred during the conduct of activities in Google Ads. It allows you to control expenses and compare them with the assumed budget.
Conversion Rate – of users who visited a website or saw an ad converted. For example, they bought a product, followed your page on social media, etc. This metric is key to checking whether a campaign is achieving its intended goals.
Cost per Conversion – similarly to CPC, it shows how much each conversion costs and thus allows you to determine the profitability of your campaign.
Conversion Value – This is a measure of how much a conversion is worth in terms of your business goals. Conversion value can refer to the revenue generated from a single conversion, such as a product purchase, or the value assigned to other desired actions, such as a user signing up, filling out a form, or downloading an app. This could be the revenue from a sale, or some other revenue you define (followers, users who completed a survey, etc.).
Return on Ad Spend (ROAS) – a key indicator of your campaig germany telegram data n’s profitability. It shows the revenue from each zloty you invest in marketing activities. It allows you to determine whether the actions you take are profitable.