Social media are today as important a channel of online marketing as SEO or Google Ads. For some companies, they are even one of the main sources of acquiring customers. They also allow you to maintain relationships with them, as well as build brand recognition.
As we know, the key to success in social media marketing is creating engaging content. However, it is not only the posts that you publish on your profile that matter, but also those that users share. Fortunately, you can influence how they will be presented – thanks to Open Graph tags .
Their correct use can contribute to:
Improved appearance of posts, which will attract more attention.
Increased readability.
Better understanding by Facebook of what a post is about, canada telegram data which in turn increases the chance that it will be displayed to more potentially interested users.
All this, of course, translates into an increase in click-through rate (CTR) and an increase in conversions from social media.
How to use Open Graph tags?
Like other meta tags, Open Graph tags are placed in the <head> section.
If you use a popular CMS to manage content on your site, you can also add Open Graph tags using plugins. In the case of the most popular CMS, WordPress, this can be done using Yoast SEO .
open graph view on phones
Why use Open Graph tags?
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nusaiba131
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