The problem with historical keyword research is two-fold:

[fomayof928@mowline]

Search terms at this stage are often question-based — users are researching around a particular area.

To considerIndustry professionals now have a number of software tools and data outlets to research their keywords. These software companies will only improve the accuracy of their data output. Google’s data is unlikely to change significantly. Their goal is to sell ad space, not to make life easier for SEOs. In fact, they have made life even more austria number data by using volume ranges for low-activity Google Ads accounts . SEO tools have to satisfy investors and users, and they must continually improve their products to grow their customer base. That makes things rosy for content-led SEO, right?

Well, not really.



1. SEOs spend a lot of time thinking about the decision stage of the buyer's journey (more on that later).

The consideration stage is where a potential customer has defined what their problem or opportunity is and has begun to explore potential solutions to help solve that problem.

Decision
The decision stage is where most organizations focus their attention. Typically, consumers are ready to buy at this stage and often compare products or vendors, look at reviews, and look for pricing information.

To illustrate this process, let's take two examples: buying ice cream and going on vacation.

Being low-cost, the former is not considered a specific purchase, but the trip still happens. The latter is considered more so. It can often take weeks or months for a consumer to decide which destination they want to visit, let alone a hotel or excursion. But how does this affect keyword research, and the content we as marketers should provide?