Onboarding emails get sent straight after a new customer buys a product or — more often — signs up to a service. They immediately show the customer that you appreciate their business.
Onboarding emails also serve a range of further purposes:
Welcoming new users to the fold
Offering instruction as to how to use the product or service
Listing the ways to reach customer support
Encouraging further engagement and interaction
Cross or upselling other offerings
Your onboarding strategy depends on your business, products, and qatar telephone number data team capabilities. Think about what you want customers to do or know immediately after registering with you and go from there.
Further reading: SaaS Marketing Automation: Top 8 Tools & Tips
10 outstanding onboarding email examples
The broad range of uses of onboarding emails explains why they’re something you can’t do without. Don’t worry, though, if you’re still a little sketchy on how to craft them. That’s where the following examples can help.
Use those onboarding email templates as inspiration or copy them if you like! We’ll look at each in turn, pinpoint its advantages, and discuss how you might create such a campaign for your brand.
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1. A warm welcome
Some onboarding emails — certainly those that are the first of a series — are purely designed to welcome new customers. Thier only goal is to make a good first impression.
The key to these messages is for them to be fun, engaging, and not too salesy. What you’re looking to do is to show a consumer your gratitude that they’ve chosen your business.
You can get to more practical matters — explaining your offering, selling more products — later.
Answering any and all other questions a new user may have
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