What is a market share?

[sharminakter]

There are a few popular methods for calculating market share:

The classic market share formula is based on total industry sales.
The market share formula is customer-centric, so you need to know the total number of customers in your market.
The relative market share formula is based on the market shares of the major players in your industry.
In the online realm, however, sales and customers can be easily replaced by the notion of traffic, as the top-line numbers can be difficult to grasp unless you're dealing with a market made up of public companies.

Market share formula
Find your company's total revenue for a given period and france telegram data divide it by the industry's total revenue for the same period; then multiply that figure by 100 to get a percentage.

market share formula
For example, if you sell shoes and your total sales for a quarter are $100,000 and during the same period the total industry sales are $1,000,000, your market share is 10%.

The exact formula would be:

$100,000 / $1,000,000 = 0.10 x 100 = 10% market share.

This metric will give you a broad understanding of where your business stands within the industry. However, try to compare yourself to direct competitors. Otherwise, it won't be a useful metric to track.