This creates a constant reminder in members’ minds and reinforces the austria phone number resource urgency of updates over time. Outbound telemarketing is a great way to reach your member base early and get renewals before it’s too late. – Use multiple contact channels If you’ve read my articles on lead generation or other sales campaign strategies, you know this is a “must have.” Many associations I work with will try to renew memberships before they expire, but they only work through one marketing channel, usually mail or email.
While email may be a cheaper option, I've found that it's much harder for people to say "no" over the phone than it is to hit "delete" on a keyboard or throw an envelope in the trash. This is where a multi-channel approach and increased outbound marketing comes into play. Members have preferences, some prefer online, some prefer email, some prefer phone calls. Personally, I might get an email or mail about my subscription and be happy to know it's about to expire, but ultimately, I'd be more inclined to renew if someone called me.
