The updated phrase match

[chandonar0]

This could result in a completely different search intent that goes unnoticed by the modifier and lead to the ad, user traffic not relevant to the conversion. This inconvenience will be solved with the phrase match that, once updated, will no longer show ads to queries that follow the opposite direction pattern.

Google match modifiersPhrase match shows ads to searches that france mobile numbers list contain your keywords, but it's somewhere between broad and exact match. It's more flexible in taking into account implied meanings while still making ads visible when searches are more specific .

This type of match offers the advantage of giving more precision to the ads by showing them to the users who are most likely to convert. Using this modifier achieves a higher campaign performance and return on investment.

With the new update, phrase match will respect the order of keywords when it is important for the ad's objective. By including the traffic generated by the broad match modifier in this match, the analysis of users' natural language in the search engine will be improved.

What do these changes mean for advertising specialists?
The update will affect both match modes, but advertisers will not need to migrate keywords and campaign performance data will be retained . However, it is important to make changes as you go, as broad match is the default when running a campaign.