How are augmented reality ads working?

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Currently, the allowed objectives for these ads are: reach, conversions, brand awareness and traffic. The ad only allows the use of a single image or video, in dynamic ad format. The ads are only shown in the news section and on the mobile version of Facebook.

When a user clicks on the ad, they will see an overlay on how to interact with the effect, product or brand. This feature will allow users to take a photo or record a video to share the experience with the ad romania mobile numbers list through their stories or as a post on the feed. The ad includes a call to action that will be in line with the objective: to buy or visit the online store or website.

AR Ads on FacebookFacebook also offers metrics for AR ad performance, with data including reach, shares, and viewing time.

To create AR ads, you'll first need to create and publish the visual effect in Spark AR Hub, then you can choose this format from the Ads Manager when setting up your campaign.

We recommend that you have experience creating campaigns to get the best results, as this point can be a bit tricky to use all the features available in the system. Once you have completed publishing the AR ad on Facebook, you can start tracking your campaign's performance metrics and reporting.

We hope this information will encourage you to take advantage of this technology to increase your sales volume and give your customers an innovative shopping experience.