The Metaverse in digital marketing, it's already happening!

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Facebook announced its rebranding to Meta. Its goal was to make clear the company’s priorities: the metaverse, a virtual reality world. The concept isn’t new; it was coined in 1991 by Neal Stephenson in his science fiction book Snow Crash . However, Zuckerberg’s move has put the topic on everyone’s lips, especially since the metaverse’s impact on digital marketing could be where the future lies for brands.



metaverse in your digital marketingThe metaverse refers to a digital shandong mobile numbers list ecosystem in which users can interact as avatars. Although it is a virtual environment, it has certain 'real' aspects such as individualized identities or currencies. With the growing interest in this world, it seems that a new era of digital marketing is on the horizon. All signs point to traditional transactional advertising being replaced with immersive user experiences.


Shoppers have long since ceased to be passive recipients of advertising. No one sits in front of the TV watching brand ads anymore, and not only that, they avoid them at all costs. Hence the rise of streaming platforms. But people are also getting tired of the static and video ads that abound on the web and social media.