Discovering product-oriented SPS

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Within the SPS family, product-oriented SPS are considered to be servitization practices similar to bundling and are considered less likely to contribute to sustainable marketing. Indeed, they involve less radical changes in business models and resource use. However, they are more easily accepted by consumers than use- or result-oriented SPS and have significant potential to transform consumption habits on a large scale and thus achieve greater environmental impact.

Which services should be favored?
Adding services to a product-oriented SPS can accomplish a lot: from improving product support and reliability to educating the consumer about product durability. Among the added services, upgrades stand out for namibia mobile numbers list their ability to reduce physical, technological, psychological, and economic obsolescence. The same is true of maintenance and repair contracts, although they can also ultimately reduce product desirability, and thus stimulate psychological obsolescence. In addition, their pricing must be attractive at the time of subscription to maintain the potential of this provision to reduce obsolescence. On the other hand, take-back and revaluation services are a double-edged sword, as they can serve as an alibi for consumers to renew instead of keeping longer.

Overall, the article allows us to discover the potential of product-oriented SPS to renew sustainable marketing in the fight against obsolescence. From the company's point of view, product-oriented SPS are a source of competitive advantages and maintain customer relations beyond the purchase, thus promoting customer engagement and loyalty. But much research remains to be conducted. The authors propose a very rich research agenda that will undoubtedly inspire future work.