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Nowadays, sales follow-up no longer stops when the prospect becomes a customer. It continues with the aim of improving after-sales satisfaction and building loyalty. This is why we also talk about customer follow-up .

It is important to know that the longer a customer's lifespan, the more profitable they will be. A Harvard Business School and Bain & Company study reveals that a 5% increase in the loyalty rate can increase profits by 25 to 95%. In addition, loyal customers are more likely to recommend a company to those around them, thus becoming true ambassadors for its products malta mobile numbers list or services. This free advertising helps reduce the cost of customer acquisition.

How to follow up on a prospect?
Once the first contact has been established with a prospect, it is essential to maintain the link to optimize the chances of converting them into a customer. To do this, it is advisable to send them follow-up emails regularly. However, be careful not to oversell them at the risk of causing them to give up. Do not be too insistent and give them time to respond to you. Also, be sure to vary the time you send your emails according to your prospect's schedule. You can schedule a follow-up using CRM software.

When following up, use the information you collected about the prospect during your previous exchanges to personalize your messages. Also keep in mind that sales prospecting should primarily aim to make your offer known. By positioning yourself as an advisor, you will stand out from the competition and gain the prospect's trust, which will optimize your chances of closing a sale.