To make your ecommerce business a success, tracking ecommerce metrics that impact your store’s revenue is an absolute must. Keeping your fingers crossed and merely checking the total sales at the end of the month isn’t a great way to measure your store’s performance.
In this article, we’ll show you what top ecommerce KPIs (Key Performance Indicators) and metrics you should track and optimize to build your ecommerce empire. But first, let’s understand what metrics and KPIs are.
What are ecommerce metrics & KPIs?
Metrics and KPIs play a crucial role in estonia telegram screening any ecommerce marketing strategy.
Ecommerce metrics define your website’s performance, and by analyzing them, you can understand the scope of improvement for your business.
Some marketers use ecommerce metrics and KPIs interchangeably, but they are not precisely the same.
Let’s look at an example to understand these two concepts’ differences.
The average order value of your store is a metric, but an average order value of $30 is a KPI.
In simple English, metrics track your business progress, and KPIs show how effectively you achieve your goals. KPIs are goal-oriented, and they use metrics to measure how close or far away you are from reaching those goals.
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