Leverage customer data to level-up personalization

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Loyal customers are the backbone of your company. They make up 20% of your customer base but drive 80% of your revenue, so it’s important to focus on building relationships with them and giving back in ways that inspire loyalty. Loyalty program members also have up to a 40% higher average annual spend than non-loyalty program members, so it’s really worth thinking about how you should be rewarding this customer segment in 2023.

This can include rewards egypt telegram screening such as discounts, free shipping, exclusive access to products and services, and more. By creating a customer-centric strategy with an optimized loyalty program, companies can increase customer satisfaction and customer retention in 2023.

While we’re biased toward the importance of loyalty programs, we can’t stress enough how much money your brand is leaving on the table by not having an optimized loyalty program.

Companies are going to need to heavily leverage customer data to improve personalization capabilities in 2023. By collecting customer data, companies can segment and target customers based on their preferences and behaviors. Due to the abundance of business intelligence tools and their automation features, ecommerce merchants can now leverage data to keep up with enterprise giants like Amazon, Nike, Adidas, and others.