What are the features of sales automation?

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On the other hand, sales automation allows you to create prospecting message templates. You just need to write a few prospecting email templates and then personalize them to make your message more impactful to its target.

Sales automation also gives you the ability to adapt to a prospect's schedule. In fact, your calendar will be directly accessible to them. They will therefore be able to choose the date and time of the appointment that suits el salvador mobile numbers list them. As the meeting approaches, both the prospect and the salesperson will receive a reminder.

Setting up a lead scoring system is also one of the features of sales automation. The warmer a contact is, the higher its score will be. Such a scoring system will allow you to focus your efforts on the prospects who are most advanced in their purchasing cycle and, consequently, to quickly increase your turnover.

In addition, you will be able to synchronize your contacts with your CRM tool thanks to sales automation. Their management will become easier knowing that all their information is centralized in one place. At the time of closing, you just need to consult them to build an effective speech.