How to improve your company’s prospecting management?

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Sales CRM , Marketing CRM
How to improve your company's prospecting management?
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Prospecting management is a crucial step in the growth of any business. Indeed, it allows you to actively seek out new prospects and grow your existing customer base. In addition to increasing your turnover, prospecting can help you stand out from the competition and strengthen your position in the market.

Marketing and sales performance indicators. These include the number of leads costa rica mobile numbers list generated, the conversion rate and the number of sales concluded. These KPIs make it possible to determine whether the lead management strategy has produced the expected results;
Financial performance indicators. CPL (cost per lead), CPA (cost of acquisition), gross margin generated by leads and ROI (return on investment) are some examples. These KPIs allow you to evaluate the profits made in relation to the amounts invested.
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Why is this important?
So we know how important lead management is for businesses , especially in B2B where procurement cycles are so long and decision - making processes are so complex . By implementing a lead management strategy , your lead - to - customer conversion rate will increase , so you will find more new customers !​​​​​​​​

There is often a lot of confusion about what exactly is behind lead management . We should consider lead management as the first step in what we can more broadly call the customer experience . We can therefore see that lead management , sales management and customer relationship management form a whole and are encompassed in the customer experience.


According to a recent study, nearly 80% of companies believe that prospecting is one of the most critical activities for their growth. However, despite this importance, many companies do not devote enough resources to prospecting. In fact, another study showed that 42% of sales representatives consider prospecting to be the most difficult part of their job.