If I had to simply introduce you to the job of a web editor, I would say that it is a person who writes texts on the internet . He is not a web journalist but he does in-depth research on the subject he has to deal with. He is not a writer but he must be creative and master the rules of spelling and syntax .
A web editor produces text content of different kinds:
Web pages: home page, subpages, about page
Sales pages or landing pages for training new zealand whatsapp courses for example (that of Idontthink )
Product sheets (example on Asphalte ) and product category pages sold on an e-commerce site,
Blog articles,
But also newsletters,
White papers,
Video scenarios…
Even before creating SEO content, the web editor can help you rewrite existing articles in order to enrich the content, structure them for the web and optimize them for a given keyword.
The web editor makes it easier for readers
I'll stop you right there: the web editor is not at the service of Google.
Its primary role is to write texts for humans, to write content to be read by you and me.
Reading on a screen is not as easy as reading on newspaper or a book. The light coming from the screen tends to tire our eyes quickly. This is the first reason why there are some differences between writing content for a paper media and writing for the web, a text that will end up on the web. User experience is the first element taken into account in web writing .
A text on the internet must be clear, easy to read and provide precise information that answers the questions that the internet user asks.
Much like in a magazine, the web editor will have to choose his titles , his introduction , his subtitles and his highlights carefully so that the reader can get what he came for at a glance. The paragraphs will be short, the sentences too and the titles will be informative and punchy if possible.
The aim is to make reading as easy as possible for Internet users.
The SEO web editor adapts to the constraints of our dear Google
And that's where we talk about SEO optimization !rnrnThis is another part of the web editor's job. Making sure search engines find you thanks to:
Thoughtful keywords : a main keyword and secondary keywords, general and long tail keywords
Scattered sparingly throughout the text and at key locations
A rich semantic field
Internal meshing: that is, internal links to other pages on your website
Well-informed tags
Alternative texts for images etc.
SEO writing rules must be respected so that your site can be positioned on the first page of Google search results. Because if your site is well positioned in search engines, starting with Google, these are as many future customers who will find you.
Warning: the web editor alone cannot work miracles in terms of positioning on Google. Because natural referencing is a team effort: technique, content and popularity are the three pillars that must support your site. If one of them is not solid, the other two will not be able to allow your site to stand.
Read also: Can a web editor make you rank 1st on Google?
The double game of the freelance web editor
A web editor obviously knows how to write French correctly but he also has strong technical and marketing skills .
A professional copywriter writes above all to satisfy Internet users , to give them the information they need in a clear and interesting way while helping you sell your products and services to your targets.
The goal is not to fill in a series of keywords to please Google. You risk attracting the wrath of the search engine! No, it is important to offer an original text, unique and well-constructed content through a specific and rich lexical field.rnrnNatural referencing can only work thanks to the subtle mix of human and digital. And as Google is constantly evolving to best satisfy humans, the rules of its algorithm follow the same path!
Read also: Is spelling still important in web writing?
Integrate the web editor into your marketing team!
A good freelance web editor is above all a marketing player . Regardless of the means implemented, the purpose of a company is to sell its product or service by gaining notoriety.
In this sense, the web editor is a tool of your marketing strategy. He translates your strategy and your objectives into texts specifically addressed to your target. Entrusting the writing of a web page, the writing of product sheets or the writing of articles to a freelance editor is the assurance of quality content with an editorial style adapted to your brand and your editorial line.
Read also: Automatic writing to develop your creativity!
The rates of a web editor
You will find almost all prices if you are looking for a web editor. After that, it all depends on your budget and the quality of writing, marketing and SEO that you want to obtain.
Some writers charge per word, others per page, and still others per flat rate. It also depends on your request, the quantity and regularity you want.rnrnFor my part, my rates vary according to several criteria. For a site with several pages, I would give you a flat rate. For blog articles, my rates vary according to the length of the articles and the number requested monthly.
