5 ways social media marketing has changed in the last decade

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Without a doubt, the social media market is changing rapidly. Social media marketing has traveled an interesting path, growing from an object of ridicule in the marketing industry to a staple of modern consumer interaction. In the past five years, a number of successfully established social marketing companies have undergone some major changes in their strategies. Here's what you need to know to promote your business on SMM Experts Social Media Platforms:

There isn't much organic traffic. Social platforms are well ecuador consumer email list aware of its power for businesses and want to use it to generate profits. Therefore, organic reach is hard to come by on most popular platforms, especially Facebook. The platforms encourage businesses to pay for advertising to build their audience.

For example, just a year and a half ago, Stories were introduced across several major social media platforms. Instagram Stories have over 300 million daily active users, and Snapchat Stories are viewed 10 billion times per day. This new content format quickly became popular among new buyers and brands, becoming one of the most popular and used social media features.

To be successful on social media, it is essential to stay ahead of the curve and keep up with the latest social media trends. This will help you keep up with these changes. Let’s discuss the top 5 changes that have occurred in social media marketing in 2018.

1. Live Video
Issues, meetings, and behind-the-scenes content are the most popular among viewers. Streaming video now accounts for more than one-third of internet traffic. Live video has completely taken over the social media sphere. Launched in 2015, live video is now highly appealing to brand audiences: 80% prefer to watch a brand's live video over reading a blog, and 82% prefer a brand's live video over a social post.



With 91% of live videos streamed on Facebook Live, social media platforms offer potential for branding. They allow you to engage with your followers in real time. Live broadcasts help encourage responses by engaging with comments, reactions, and viewership, and answering questions.
With so many social media platforms to choose from, there are also many new ways to reach and connect with loyal fans and potential customers. Social media allows businesses to meet their users on their level, in a way that resonates with them. By understanding their brand, goals, message and which platform works best for customers, businesses can create a message that will be heard across any channel.