How to get started with PPC for your business

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When it’s time to add PPC to your marketing mix, whether you do it yourself or outsource it, there are two main considerations you or your agency should make before you start bidding on keywords.

1. Brand website
The best PPC ads are only as good as the website or landing page that drives users to them. Before you begin your PPC campaign, make any necessary corrections or updates to your website. It doesn't have to look bolivia consumer email list like a Fortune 500 company website, but make sure you're competing in your local industry. Then, take another look at your site with the end of your PPC campaign in mind.

Often, especially for PPC campaigns, this means optimizing an existing page or creating a new page specifically for that PPC ad. Home pages and landing pages have different goals, and even a well-designed PPC ad will waste clicks if it takes users somewhere they don't expect.

So, make sure your website is aesthetically pleasing and user-friendly overall compared to your direct competitors, and make sure you have specific landing pages designed for the specific goals related to your PPC campaigns.

2. Budget
Every business owner needs to determine the value of their leads in order to set a strategic budget. How many qualified leads go through your sales funnel and what is your profit margin? This is a difficult number to determine, but it gives you an idea of ​​how much you should pay per click.

Next, consider your industry. All other factors being equal, a lead's value will vary across industries depending on what your competitors are willing to pay.

3. Ease of creation and management
Google has made the process of online advertising a little easier with many of the features its platform offers, and several other companies have followed suit with similar pay-per-click interfaces.

From creating an account to creating ads, the steps are outlined, making Google Ads an easy-to-use platform even for first-time users. Imagine the value that a trained professional can bring when using this tool for PPC for your small business.