Tips for a successful Christmas campaign

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Have you already got all your presents in the bag? No!? – Your customers probably don’t either.
After we dealt with the conception and design of Christmas newsletters in Part 1, you will find the right inspiration in Part 2 of our blog series to ensure that your Christmas campaign is a complete success.

The best ideas and tips for your Christmas campaign
Advent calendar
Advent calendarNot only popular with children, adults australia phone number data also look forward to a new little surprise every day. It is best to announce the Advent calendar campaign in good time, at the latest by the end of November. That way, no one will miss your Christmas campaign. With such a campaign, it is a good idea to send a newsletter every day. If the campaign is mainly running on the website, an occasional reminder is sufficient.

For example, with the Advent calendar, discounts are possible that are only valid on the day of the respective door, but vouchers and small competitions are also possible. You should save the highlight for the last door or, of course, place it in such a way in mail order that customers can still benefit from it.

fundraiser
At Christmas time, charity becomes more important, especially in our Christian tradition. Right now, many people are thinking about their fellow human beings who may be less fortunate. This makes it the best time to collect donations for your own projects and foundations. But external projects from aid organizations, schools or clubs are also happy to receive support. It is important to keep the whole campaign as transparent as possible and to communicate exactly what the money is being used for. Otherwise, there is a risk of appearing dubious. The campaign should also be communicated on your own website. Here, the consumer has the opportunity to obtain further information if necessary.

In addition to the direct appeal for donations, there is also the option of donating part of the sales proceeds. This could be, for example, 5 percent of the order amount or there could be special items whose entire proceeds are donated. In further mailings, for example, the current donation status can be mentioned and a call for the final spurt can be made. This can be linked to a target amount.

Tip: After the campaign has ended, a thank you email should be sent to the participants. This should include the donations made and information about what will happen with the money.