Paid advertising helps to drive traffic to your website. With the help of SEO, you can do pay-per-click and retargeting ads. You can also run ads with the help of social media and do sponsored posts. Your strategy is afghanistan consumer email list likely to include a combination of different types of ads.
In fact, according to a 2019 CMO Survey conducted by Deloitte, the American Marketing Association, and Duke University's Fuqua School of Business among 341 executive-level marketers, spending on social media is expected to increase nearly 90% over the next five years.
The same study found that businesses that make more than 10% of their sales online will further increase their social media spending, allocating 27.6% of their marketing budget to social media by 2024.
3. Organic Social Media
Organic social media is not a new strategy, but it is still something that marketers should pay attention to. Apart from posting on social media platforms, you can also use Instagram Stories (with swipe up feature), live videos, IGTV, and Facebook Messenger. The key to organic social media is to be an early adopter of new features.
For example, Facebook has released an automatic lead generation feature in Messenger that allows businesses to create automated chatbot experiences within Messenger and link them to content offers on their site - a great feature for sending traffic to your website.
Organic Social Media
Additionally, it's important to have a diverse social media strategy and use the right social media platforms beyond just Facebook, Instagram, and Twitter. Platforms like YouTube and Pinterest generate a ton of traffic. Pinterest has a high engagement rate, with 66% of Pinterest users making a purchase after seeing a brand's pin.
Understand your audience and create content that speaks directly to them. People love it when a brand likes or replies to them. It humanizes your business and keeps people coming back for more content."
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