Offer a one-time discount or promo code

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So how do you determine when a user is inactive? It depends on your product and your target audience. But a good rule of thumb is any user who hasn’t interacted with your website or email campaign in the last one to three months.


You’ll need to track user data with your email marketing software. Use analytics data to determine the cutoff point for defining “inactive.” Then, gather information like open rate and CTR to determine who receives a reactivation email campaign.


Make things easier for yourself by setting up automation to czech mobile database track this data, and when the threshold has been reached, the first reactivation email will be triggered to be sent. But you can't just send any old email.

Customers who have fallen off your radar will need some convincing to win them back. But don't worry, reactivating old customers is much easier and cheaper than acquiring new ones. And you have several types of reactivation tactics:

Providing better personalization for more relevant products and services
Offering to stop sending emails – this is your last chance to make subscribers see what they will miss
You'll need to test these tactics against your data and see what works best. Typically, you'll use a combination of all three of these email types.

This reactivation email from Duolingo may hit too close to home for many who know the struggles of maintaining a daily streak while trying to learn a language. Duolingo is short and sweet.

They appeal to emotion by depicting the brand mascot with a single tear. Then they tasked the user with "Do you still want to learn a language?"

This email is a good example of a first, gentle nudge to reactivate. Maybe if no progress is made, Duolingo could sweeten the deal later by offering a free month of premium service?