Stories and timed content work

[bappymohammad]

Instagram has come a long way and will continue to do so in 2018. In September 2017, it announced that it had reached a milestone of 800 million users , up from 100 million in April. Next year, the platform will surpass 1 billion users.

Influencer marketing on this channel is worth around $1 billion , but could some of the important considerations reach $2 billion by 2019. A growing trend that cannot be ignored.

Important innovations will arrive this year, many of which are aimed specifically at influencers and at enabling them to make their channels increasingly sources of conversion for brands.

Staying on Instagram, great value in the projects will be given to Stories , a type of content that is obtaining enormous feedback and that, by necessity, must become part of influencer marketing strategies. Their transience brings spontaneity , a spontaneity that remains one of the factors most appreciated by users.

The (unique) possibility of inserting a link also fills the most significant gap of Instagram, allowing you to work with a conversion perspective.