What is mobile keyword research?

[sharminakter]

Mobile keyword research is used in search engine optimization to determine what keywords a mobile user might search for. Mobile searches are often more localized and specific.

Before we go any further, a real-world example can help clarify the need to distinguish between these two types of keywords. This example also showcases some of the unique characteristics of mobile search terms.

Let's say you're searching for a hardware store on your smartphone while you're shopping. You need to buy a hammer. Chances are you're hoping to find a nearby place where you can get the materials you need right away. However, if you're browsing from the comfort of your own home, the need is less pressing. How can this affect your search results?

In the first case, you might search for “DIY store + [neighborhood paraguay telegram number database where you are]” or “DIY store + [city]”. In the second case, you might type in the search term “buy a hammer”. You don’t necessarily care whether the hammer comes from a local store and you can easily order it from a large e-commerce site and have it delivered to you.

As the example above clearly shows, mobile users are typically closer to the “transactional” stage of the sales funnel: they have likely decided to purchase a product or service and are looking for a way to get it.

Mobile keyword research allows digital marketers, webmasters, and SEO professionals to put themselves in the shoes of mobile users. As with most SEO activities, mobile keyword research is not a guessing game, it’s a science that relies on hard data.

Mobile keyword research is the process of using SEO tools and technologies to determine which keywords are likely to perform well in mobile search, attract organic search traffic, and drive conversions. It includes keyword difficulty (KD), search volume, ranking position, estimated organic traffic, and more.