Accept criticism for what it is

[bappymohammad]

Almost all customers leave a business without saying anything, without complaining, without criticizing anything. They simply disappear . This is true for most companies, from e-commerce to restaurants. The problem is twofold, because in some cases, if those ex-customers do not complain to you, they will do it to others. They will perhaps say that your company lacks Customer Management, that the prices are too high, that the waiting times are too long, that the operator's voice reminded one of a mean kindergarten teacher, that the consultant's beard was too good to be true and so on.

No one in your company will ever know what drove those customers to turn to someone else. Those very few customers who complain before leaving your company, exposing their criticisms and complaints more or less find investor through investor database clearly, actually do a great service, because starting from those same criticisms your company can improve.

Dealing with Customer Retention, on the other hand, also consists of limiting to a minimum the frictions that could push customers away. For this reason, therefore, my advice is to always give your contacts the chance to leave constructive criticism, perhaps through specific sections of the company website: in this way you will have the possibility to improve and possibly call the dissatisfied customer back into play.