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This is the structure of an advertising campaign for working with warm traffic. It is ideal for online stores. In order to fully cover all audience segments, you need to use 9 ad groups. With a minimum budget, the daily budget will be $18. That is, in order to set up advertising for cold and warm audiences, you need to spend $24 daily.

Using the sequence "hypothesis - structure - budget", you can always calculate the advertising budget for campaigns.


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