Who loads first: You or your competitor? Who is the fastest when measuring website speed?

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The world went digital many years ago. And of course, it got a little boost during the Covid-19 pandemic. That's why it's no longer possible to waste time and not have an online positioning – be it an institutional website, a sales website, among others.

However, if you are here, reading this content, it is because you must be having some problem with your website's loading time. Are we right?

Having a functional website goes far beyond just being online. You need to be aware of any necessary changes and updates .

You may have heard that a portal is like a living being - it needs to be nourished with news and information to have kenya number dataset and good traffic for your business to succeed .

Furthermore, for your website to be among the first in Google's organic search , for example, it needs to have the ideal speed.



The space race is digital
According to Google/SOASTA Research 2017 , 3 seconds is the perfect time for your page to load . This helps keep your bounce rate around 30%.

When this time is exceeded – and here we are talking about a maximum load time of 10 seconds – this rate rises to more than 120%.

Having a slow loading page affects several aspects of your online business, such as:



SERP (page where search results are displayed): Search engines have a minimum time to display results. That is, if when measuring speed your site is not within this limit, you will be at the bottom of the list.
SEO ( Search Engine Optimization ): In simple terms, SEO means Search Engine Optimization . In other words, there is no point in doing a wonderful job if your page does not open in the time desired by your user.
Traffic : If there are no visitors, there are no sales, right? The search for increasing traffic is frequent and, sometimes, the slowness of the website can hinder this objective.


Think like your user
With these numbers, can you understand how important it is to measure your website speed and check whether it complies with market best practices?

If your user gives up on accessing your portal before it even finishes loading, what are the chances that they will want to have a shopping experience?

Today, with the number of digital offers, the future of your business can become dangerous.



Measure your website speed
A website's loading speed can be affected by a number of reasons, from the use of too many large files and images to poorly designed code. In other words, you need to be vigilant and, to do so, measuring the loading and performance of all the website's pages will help you understand where the problems are and, therefore, make the necessary adjustments.



Are there tools I can use to measure my website speed?
Of course, there is a solution for everything!

There are several tools that can help you check the speed of your website. Some of them even provide important information to help you figure out what improvements are needed, for example.

Above all, it is essential to have accurate data so that you can act to resolve the problem.

And this work of continuous improvements can be complex, make no mistake. That's why we always recommend working with a company that specializes in your website's platform. If yours is WordPress , InCuca has all the services that will help you achieve the ideal ranking for your brand.