Coca-Cola brand book example

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And the last stage is to determine the archetype of your brand. You must form a holistic image of who your brand is: this is a mother, this is a teacher, this is a rebel, this is a friend, this is a sage, etc. According to this, you already understand the behavior of this character. Is it a brutal, independent and strong image, or a caring and calm one, or an intelligent one with “strong” phrases, certificates and terms.


Example of a Coca-Cola brand book

From the editors. We also suggest reading the article “How to create a brand tone iran rcs data -of-voice that will be heard?”

Uniqueness in communication – trust in the brand
The main thing is that you must be individual. The general concept of communication must be followed in all public information channels. Do not copy competitors, do not try to do "like them". Create your own unique and inimitable manner of communication. Make sure that you are heard once and immediately remembered. Of course, the goal of every public information is to be heard. But how this information sounds, how this information was presented is no less important.