How to choose negative keywords?

[sharminakter]

CPC Bid × Quality Score = Ad Rank

...a lower quality score results in a higher cost per click (CPC).

Benefits of Adding Negative Keywords
If your ad consistently matches irrelevant queries—and if the CTR continues to drop as a result—you're signaling to Google that your ad is not relevant to your target audience. As a result, you'll be charged more for visibility in paid search results.

That's because the expected CTR of your targeted nigeria telegram number database keyword has a direct impact on the Quality Score assigned to it. In other words, the lower the expected CTR, the lower your Quality Score, and the less relevant your ad seems to Google.

CTR
Negative keywords prevent your ads from appearing for irrelevant queries and therefore make your site relevant to the right target audience. In other words, adding negative keywords:

Improves click-through rate : By exposing your ad to fewer uninterested users, you'll have fewer wasted views and ultimately more people clicking on your ad on average.
More relevant ad groups are created : With unrelated keywords, your ad groups will automatically be more closely related to your business.
Keeps CPC low : For a relevant ad, visibility costs less than for an irrelevant ad.
Increases conversion rate : Your ads won't show for queries that don't match.
In short, negative keywords and better targeting will save you a lot of money and increase your ROI.

Every search query that isn’t relevant to your business should become a negative keyword. But how do you find them?