Optimize your About page for people and search engines

[roshniakter123]

I've gone on a bit and don't want to bore you, but I'd like to be helpful. My goal is for you to be able to create or fix your About page as soon as you've finished this post.

So, before I wrap up, let me offer you two tips that I learned from web what is 99 acres? marketing master Neil Patel. Two tricks that can optimize the conversion rate of your About page.

About Page: Above the fold
Design your About page so that the most relevant information for your goal is at the top.

Above the fold is a definition that originates from printed paper and refers to the section of the page that is visible without having to scroll.

Most people, according to studies by the Nielsen Norman Group, and I trust them, focus on the information located above the fold .

If you talk about irrelevant things at the beginning of the page, if you don't communicate important information right away, but bury it at the end: no one will ever read it. For this reason, a good solution is to write a text based on the inverted pyramid technique, an effective writing model because it responds to the behavior of readers. In fact, it involves structuring the content by providing the main information right away.