More than enough reason to focus on it this year.

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The situation was similar with the introduction of television advertising. Here, the then Swiss Newspaper and Magazine Publishers Association (SZV) managed to prevent the introduction by initially paying compensation of two million francs per year. When this arrangement expired, the publishers, together with the VSW (Publicitas etc.), the paper factories and other shareholders, were allowed to participate in the then AG for advertising television through the joint TV holding thailand rcs data company together with the SRG. It was not until July 1, 1992 that the SRG acquired the majority in the then Publisuisse. The successor organization Admeira is now a 100 percent subsidiary of Ringier and has an exclusive marketing contract with the SRG. A solution that seems to be right for everyone involved. But the straight path does not always lead to the goal.

The publishers have been fighting against the introduction of advertising on the SRG websites for around 20 years now. And with success. But it is hard to believe: In 2023, the Swiss Media Association is relying on media funding that has been tried and tested for 150(!) years. The fact that the media landscape has changed completely in the last 20 years is ignored. In the meantime, the rear-view mirror has also been covered up.