It's that time again: The international advertising industry is meeting on the Côte d'Azur for the 70th Cannes Lions Festival to present the best campaigns in the world. And once again I'm allowed to be right in the middle of it all!
It all started on Monday at 10 a.m.: I was able to south africa rcs data welcome the most creative minds in the world to the Theater Lumière. It is the biggest stage at the festival and I will be leading the daily program here all week. Since the participants came from all over the world, I greeted them in several languages: Bonjour, Bom dia, Buongiorno, Konnichiwa, Marhaban and Namaste.
Tanya König will be hosting the entire Cannes week at the Theater Lumière. (Image: zVg)
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Most of the delegates come from North America, Brazil, India, Japan, Germany, Italy, Holland, France, Australia and the United Arab Emirates. Of course, a few advertisers have also travelled from Switzerland, as some of their works have also been nominated .
I always enjoy the interactive parts of moderation the most, when I can feel the audience and get feedback. Then we have created a connection.
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