Let the ideology

[arzina221]

In its latest report, the Federal Media Commission (EMEK) argues, among other things, that the media public service should “in future completely forego advertising revenues in favor of netherlands rcs data stable, reliable and sufficient financing by the public sector, which does not set false incentives or price signals and preserves journalistic independence” ( persoenlich.com reported ).

This suggestion is ancient. It is ideological and far removed from economic media reality. It is judgmental because advertising supposedly impairs journalistic quality. It is disrespectful because it accuses an entire industry of setting the wrong incentives.

For Emek's notebook: Advertising does not affect journalistic independence. Advertising is always transparent communication. The client and sender of an advertising message can always be determined. As can the intention of the respective communication. If this is not the case, the Swiss Fair Trade Commission is the addressee for complaints. That is why advertising always offers informative added value for consumers, wherever it is placed.