Google Shopping: the guide for your business to increase sales

[shuklarani621]

Have you ever thought about advertising on Google Shopping to increase sales for your online store ? Although these are paid ads, the results can be quite interesting for entrepreneurs, since the products will appear at the top of the Google search list, with a photo and price, as well as a direct link to the sales channel.

You've probably seen ads like this when searching for a specific product you wanted to buy, right? And you've probably clicked on the images that appear before or next to the other pages. In fact, in many cases, those who intend to buy the product click directly on the "Shopping" tab of the search engine to view the offers objectively.

So, if you sell a physical product and want to belize number dataset the reach of your store , it’s worth learning more about this online advertising strategy. Check out our guide!

Understand what Google Shopping is
Whenever you search for a physical product on Google, ads will appear at the top or side of the page. Try searching for any item, such as a makeup product or an electronic device. The offers will appear with a photo, price, and seller link, right?

These ads are more prominent than other pages, which may or may not be from other sellers. In other words, the links below the ads may be product reviews, complaints, instructions for use, or anything else related to the item being searched for.

In most cases, those interested in buying the product will click on the ads , ignoring the other results. In fact, this is why, if you have a blog to promote your company and products, you need to create good content to stand out.

To illustrate, imagine that you sell cell phone chargers. To attract the attention of internet users and drive them to your blog, the ideal is to publish product reviews, comparing prices, durability, power, charging time, among other things. If you only advertise the items, they will probably go unnoticed and lose visibility to paid ads.

Research indicates that people's trust in Google ads reaches 87.9% . In addition, 73.2% of users search on the search engine several times a day. With the digital transformation , which changes habits and behaviors throughout society, the tendency is for these rates to become even higher in the future.

Therefore, Google Shopping is a tool that can help you attract new customers, generate more conversions and increase traffic to your online store.

Discover how to advertise your products on Google Shopping
To set up your product listing, simply access the Google Merchant Center platform and follow the step-by-step instructions, which are quite intuitive. To use the tool, you need to create an account, entering your contact details and business information. Then, simply integrate your e-commerce data with Shopping .

This tool is different from Google Ads , whose content is not necessarily related to sales. To advertise your products on Google Shopping, you need to follow a few steps:

register on the platform and confirm your email to create a Google Merchant Center account;
Create an XML file with the products you want to advertise and upload it to Google Merchant Center. This file must contain the product name, price, and other details;
to include the items, click on 'Products' and then on 'Feeds' and an upload will start;
configure the feed data, especially the target country;
for a complete registration, describe the details of the items that will be advertised, such as brand, color, size, among others;
insert links to your website;
determine the category of each product;
It is also possible to enter additional data, such as item availability, ad display deadline, promotional prices, installment payments, among others.