Hat are the advantages of AI in performance marketing?

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Artificial intelligence supports digital marketers in several ways:

More transparency and understanding of the data
AI technology gives marketers full transparency into all their data, across channels. It improves the understanding of the data and supports marketers in their decisions.

Fast and easy data analysis and reporting
AI technologies help save time because time-consuming routine tasks are eliminated. taiwan gambling data This saves companies a lot of money. The entire team can deal with creative tasks much more efficiently, which means that employees are happier and work more productively. In addition, human errors that regularly occur with manual reporting are eliminated.

predictive analytics
AI technology analyzes huge amounts of data and predicts potential results. It identifies patterns and distributes the budget so that it brings the most profit. Predictive analytics gives marketers an overview of the results that can be expected in the future. This makes it possible to work more specifically towards a specific result and make better decisions overall. "They act faster and deliver better performance," Manthey is convinced.

optimize marketing campaigns
Automating the various marketing processes in the company helps to significantly reduce costs. The AI-supported tools can also be used on existing campaigns to optimize them as well. This increases overall efficiency. "Companies thus make more profit and spend less money on it," Felix Manthey is convinced.