Approximately 2.75 million blog posts are published daily on WordPress alone! That’s a huge market share. There’s tremendous competition for user attention and search engine rankings.
And that's not all:
It’s a sign that high-quality content should be your priority whe malaysia mobile phone numbers database n dealing with a website’s authority, traffic, and conversion rates. Original and valuable content is critical for search engine visibility and user engagement:
With proper optimization of blog articles,References, product pages, or any other type of content you publish on a WordPress website, your SEO efforts will not be wasted. So how do you know if your content is good enough to outperform your competitors and win the SERPs?
Outsideawesome WordPress pluginsYou can use this to analyze, there are other factors to check if your content has high SEO quality. We will explain all of them in this article.
So go ahead and publish your WordPress content asset in the following cases:
Original and Informative
How to check if your content is original? Answer the following questions:
Is it something you've already seen on competitors' websites and have they addressed the issue better?
If you were a search engine, would you choose to send users to this content for a particular query?
“Yes” for the first and “No” for the second is enough to review everything and focus on the content value before starting to think about technical SEO issues.
Original content is meaningful, unique andinformational assetsRelevant to your audience’s needs and convince them to stay on your WordPress site. Just like you wouldn’t give generic answers to a customerlive chatYou should not give unoriginal content because of the interactivity on your website.
Depending on the nature of your content, high-quality assets include:
Source:Search Quality Rater Guidelinesby Google
Create content to these standards to delightGoogle's EAT(Expertise, Authority, Trustworthiness) signals. Considering that other SEO factors depend on content quality, this detail should not be overlooked.
The more informative and comprehensive your content, the longer a user will stay on your page, thus influencing behavioral factors like dwell time and bounce rate that are critical to your SEO success.
Two other factors to check here:
Content Length. Longer posts are more likely to rank higher in the SERPs, so keep yours around 1,500-2,000 words.
Content update. Google loves up-to-date information, so regularly update your old WordPress articles to make sure the ideas, data, and references are still relevant.
Suitable for Search Purpose
Search intent: the reason behind a user’s search. Google’s RankBrain algorithm looks at how users interact with your page and, based on that, learns whether your content matches what they intended to find there.
If a user clicks on your page but immediately leaves, Google sees this as a sign that it’s not worth ranking for that query. If a user clicks on your page and spends minutes, it’s a sign that the result matches their search intent, so this content is valuable and worth ranking higher.
Before publishing your WordPress content, make sure it meets the search intent of a user searching for the content on Google with a specific query.
How can you check if your content asset is covered?search purpose:
Type your target keyword into the SERPs and see what Google prioritizes for it. Does your content relate to this type of information? If not, it means you need to revise accordingly.
You may also want to check out our Ask People Also section: Key phrases there will reveal the search intent behind your target keyword:
There are four main types of search intent: informational, navigational, transactional, and commercial. Each type has some indicators behind it:
For example, “what” and “how to” are informational, while “buy,” “sign up,” and “sign up” are transactional. Depending on your target keyword and the search intent it predicts, you’ll need to optimize the content accordingly:
Users will find what they need and search engines will see it as a match to rank your page higher for the given query.
Targets the Right Keywords
Gone are the days when search engines cared about the number of specific keywords in text. Now, they pay attention to context and go far beyond product-descriptive and short-term phrases.
So, apart from the target keyword, you would use:SEO contentTo rank accordingly, make sure your WordPress article contains the following:
1) LSI keywords. Also known as niche keywords, they are synonymous and conceptually related to your exact keyword terms so that Google understands the topic of your content.
Where to find them: specific tools like LSI Chart or setstat ; Google Autocomplete ; the "related searches" section in Google.
2) Long-tail keywords. These are the queries that searchers typically type when looking for answers to their questions. They are sometimes different from what you might find in SEO tools, so topical forums or Q&A websites like Quora are also worth checking out.
3) Competitors’ keywords. You may want to analyze your competitor’s backlinks to see what keywords their content ranks for. They can give you clues about some alternative keyword variations that you may have overlooked while doing your keyword research.
Meta Tags Are Well Optimized
On-page SEO andtechnical aspectsIt is still important for your website pages to rank well in search engines. Double-check the following details when formatting an article in your WordPress admin panel:
Your title is catchy and includes your target keyword.
Your meta description is engaging and includes a target keyword. (Don’t make this a comma-separated list of keywords; write a descriptive sentence that will help users understand the content of your WordPress article.)
Your page URL is short and keyword-rich.
All images have relevant titles and keyword alt tags. (Image SEO is critical here too.)
You use and tags for article subheadings, including the target keywords in at least one of them.
You mention a target keyword in the first 100 words of your text.
Your article contains internal and external links. (More on that below.)
