Many companies still shy away from an open debate

[Mitu100@]

However, this requires a rethink in practically all areas. Firstly, interesting content does not develop on its own, which means that as a company you have to be creative and provide content on a constant basis. This is much more work than just designing a slogan once and printing it on posters a thousand times. In addition, the company ideally not only provides information about the product or industry, but also a coherent story that can be used again and again.

Customers can choose between products that are often technically similar and then buy not only what you do, but also why you do it. However, this message is difficult to put up as a neon bangladesh telegram screening sign above the company; it has to be repeated again and again in smaller stories. Modern salespeople are therefore becoming more and more “ storytellers ”.

However, if you tell these stories, whether on your own website, on social media platforms or in on-site marketing campaigns, then you inevitably put yourself on the same level as your customers. This means that you will not only receive compliments, but also criticism.

Furthermore, by offering content, you have less access to the exact target group. Of course, you can try to simply narrow it down thematically, but ultimately it is the consumer who decides who comes. I can place advertisements in certain regions or online perhaps for a certain age or professional group. But who ultimately comes to my website or Facebook page is no longer in my hands.