Why is data use important in marketing?

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It has been said for a long time that "marketing requires the use of data." The use of data held by each company is becoming more and more important every day. Large companies have been using data from an early stage, but even small and medium-sized enterprises urgently need to use data. This is because small and medium-sized enterprises, which do not have as much financial resources as large companies, need to improve their marketing ROI (return on investment in marketing) and turn it into profits.


In fact, anyone working in the marketing department should belarus telegram database recognize the importance of using data. However, when it comes to specific measures that will lead to results, it may be unclear. Here we will introduce some successful cases of marketing that utilize data and web content .

<Table of Contents>


What is important in personalized marketing using data?
Case studies using web content and data
Personalization of app and web banner display content
Personalizing the banner display content on the CRM system administration screen
Personalizing web content with Synergy!'s web parts function
summary
Why is data use important in marketing?
What is important to achieve results in marketing? In some companies, employees are simply instructed by their superiors to increase sales and utilize data, but are not given specific methods. In
the past, data that was not linked to individuals, such as the company's overall sales amount, trends in purchased products, and even attribute information such as age and gender, was used in marketing strategies.