How Tokenized Media Will Transform Content

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Wondering how a media company embraces Web3? Looking for a business model that embraces content and NFTs?

In this article, we’ll explore how Web3 media company NFT Now is attempting to transform content delivery.

Media and Web3: How Tokenized Media Will Transform Content by Social Media Examiner
This article was co-created by Matt Medved and Michael Stelzner. For more about Matt, scroll to Other Notes From This Episode at the end of this article.
How NFTs Are Disrupting Traditional Media's Broken Model
The traditional media landscape is broken.

Publishers are chasing social media traffic and programmatic ad revenue rather norway mobile numbers list than serving the needs of their audience. This has led to plummeting content quality, sensationalized clickbait headlines, and an erosion of public trust.

As this pattern continues to play out, people have become passive content consumers rather than engaged members of a media brand’s audience.

Enter NFTs—a truly disruptive technology that can fix the media industry by enabling progressive decentralization of media brands. Rather than power staying in the hands of a few gatekeepers, audiences can democratically participate in content creation and governance.

By giving communities that voice and role, the loyalty problem that has plagued media can be resolved because their audiences will be invested in the media brand's success.